OUR FOCUS

At LupaLegal we help inspire and organize the business development and sales efforts of law firms to achieve sustained growth in Latin American markets.

OUR METHOD

•  We empower lawyers with effective tools to grow their practice, while leveraging their personal strengths.
• We guide firms to promote and institutionalize this work in a strategic and coordinated way.

SERVICES

Business development training

  • We develop skills that build strong, authentic relationships with customers and prospects.
  • We leverage on the natural strengths of each individual and provide tools that allow them to intentionally grow and work collaboratively for the development and success of the firm.

BD Management and Leadership

  • We support the organization in defining strategies, establishing processes and best practices that structure and promote the sales function in a coordinated and collaborative manner to build an internal commercial culture.

Coaching and
go-to-market plans

  • We support firms in defining strategies, establishing processes and best practices to promote business development efforts in a coordinated way.

We are the Latin American allies of GrowthPlay, a leader in sales consulting and business development for the legal sector.

GrowthPlay has experience with more than 450 firms worldwide with proprietary methods based on constant research and innovation.

With our understanding of the Latin American region, we apply these methods and finetune them with the local culture, structure, and operation of Latin American firms and clients.

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BIO

Ximena has more than 25 years of experience working in the Latin American legal sector and almost 10 years focused on Business Development and Marketing.

She is a Colombian attorney, licensed to practice in Colombia, the state of New York and Ecuador. She is the founder of Lupa Legal, bringing her experience as a practicing attorney at law firms, as an the in-house counsel of a global S&P500 corporation, and lately as the CMO and member of the strategic committee of a leading law firm in Ecuador. Ximena´s deep understanding of the particularities of the Latin American Legal sector and her legal knowledge allows her to advise clients with practical and results-oriented solutions.

Ximena obtained her JD from Universidad de Los Andes in Bogotá, Colombia. As a Fulbright scholar, she obtained her Master’s Degree (LLM) in Corporate Law from New York University´s Law School. She worked at Goodwin Procter LLP in Boston, PPU and CMS Rodriguez Azuero in Colombia and Pérez Bustamante & Ponce in Ecuador.

Ximena launched her consulting firm LupaLegal with a focus on business development and marketing strategy for the legal sector. She has advised several firms in their business development strategies in Latin America.